Nov 19, 2021

Deciding whether or not you need a communications agency? What exactly does this entail. Marketing communications includes PR, branding, promotion, advertising and direct response marketing. In the simplest form, it's how and what you communicate to your target audience. It's critical that you position the story and messaging according to your brand objectives. People generally do business with companies they've heard of. You first have to get them to know you, then you have a shot at pitching them your product or service. However if they don't know you, then it is very challenging to get their business. This is where communications comes in. We first craft your core messaging and then figure out the best mediums to get it in front of your target audience.