Do you need an experiential marketing agency?
Experiential marketing is now in full effect with all the restrictions lifted and things going back to normal. Also known as, engagement marketing or "event marketing", is a marketing strategy geared towards engaging consumers and directly submerging them into a brand experience. Generally done through an activation or event, experiential marketing invites and encourages consumers to participate in the evolution of a bran. Rather than just telling consumers about your brand story, this allows you to have them actually experience it through the co-creation of marketing programs, developing a relationship with the brand.
Experiential marketing is the live interactions that allow consumers to create connections with brands and custom memorable experiences that engage the customers and create emotional attachment to the product/service.