Nov 19, 2021

What is Influencer marketing and does your brand need it? A decade ago, influencer marketing, also known as brand ambassadors or endorsements, was limited only to celebrities and a few dedicated influential bloggers. Now, it seems like anyone with a decent social following can be an influencer. Some would argue that it is even saturated and not driving results it once did. In our experience, influencer marketing is still alive and well, you just have to know how to manage it effectively and trial and error what works best for your particular product or service. 

So what are the keys to a good influencer marketing campaign and what should you look for in an influencer agency? Below is a list of things to ask yourself before engaging an influencer to see if they are the best fit for your brand and have the right target audience. 

1. Who is your main target audience? You want to go narrow here and even give them a name, understand what they do, who they are, what they value. 

2. Look at the content and look n feel of the influencers' pages. Will it represent or reflect your brand the way you want it to. 

3. Who is following them and how do they engage. What content resonates with that audience and does it easily and naturally tie in to your brand? 

So before you go hiring an influencer agency, make sure you are well adverse to the landscape and have a basic understanding of social, your target demo and your marketing objectives.