The Ask
On the heels of Buffalo David Bitton’s 50th anniversary, we were asked to re-introduce media and influencers across North America to Buffalo David Bitton in a new and fresh way that will shift brand perceptions.
The Approach
We brought Buffalo’s ethos ‘We are Denim’ to life by giving some of North America’s top influencers (and media) the opportunity to hop on the Buffalo Jeans Bandwagon (even if they may be 50 years too late). To celebrate Buffalo’s 50th Anniversary and draw consumer awareness/education about the style, construction and comfort of Buffalo Jeans we created an overnight experience like no other. Drawing on Buffalo’s latest campaign, elements and the 1970’s western street style from 50 years ago - we brought to life the Buffalo Bandwagon retreat.
In this two-night getaway, media and influencers had the opportunity to have a private styling session with a Buffalo Jeans designer, and put their new gear to the test with epic programming, bringing them closer to where the Buffalo roam with horseback riding and a mountain top photo shoot at the same location that inspired Buffalo's Fall 2022 campaign.
Tactics included:
- Media Relations
- Influencer Relations
- Press Trip
- Experiential Activation
The Impact
- 40,824,401 social media impressions
- 7 CA Influencers in attendance
- 6 US Influencers in attendance
- 2 US media outlets in attendance
- 1 CA media outlet in attendance
- 2 US Influencers in attendance
- 1 Epic Adventure!
The Pomp
On the heels of Buffalo David Bitton’s 50th anniversary, we were asked to re-introduce media and influencers across North America to Buffalo David Bitton in a new and fresh way that will shift brand perceptions.
