To celebrate #NationalPastaDay, we partnered with notable chefs from Italian restaurants in Toronto and Vancouver to create exclusive pasta dishes designed to inspire Canadians to “Live Every Moment” with their recipes inspired by moments like date nights, celebrations, and more. To amplify the program and content, we created an influencer program where we gifted the pasta kits, Peroni Nastro Azzurro, as well as the other items they would need to creators in Toronto and Vancouver, to enjoy those special moments in their lives: creating inspiring (and mouth-watering) content along the way. This amplification was coupled with paid partnerships with 8 micro-influencers, to co-curate content, messaging, drive awareness and sales of the kits. Alongside our chefs, we created a content series of step-by-step cooking videos, where each chef taught you how to make their recipes at home. This Peroni-owned content now lives on the official Peroni Instagram and was shared with influencers and consumers alike to create their experience at home. With the recipes created, we leveraged National Pasta Day as a news hook alongside our chefs and recipes for content opportunities in addition to earned media opportunities. To further bring this to life, we partnered with food delivery apps UberEats and Ritual to allow Canadians to order the pasta kits along with 6-packs of Peroni Nastro Azzurro for 2 days only, leading up to #NationalPastaDay!